The Dropcast
The Dropcast
Highsnobiety
The Dropcast #126: Reebok’s New Lifestyle Sneaker Proves the Brand Shouldn’t Be Slept on
19 minutes Posted Sep 3, 2020 at 8:45 pm.
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Show notes

On this week’s episode, we spotlight a number standout sneaker releases. Maison Margiela just debuted a luxe reinterpretation of the Air Jordan 4, while fragment design is prepping the release of a pair of Air Jordan 3s. Reebok will soon be delivering two fall-appropriate colorways of its new lifestyle sneaker, the Premier Road Modern, an inline silhouette that is definitely worthy of a cop.

In other sneaker-related news, adidas’ Jon Wexler has left the brand to join Shopify. Wex is largely responsible for bolstering the brand’s roster of ambassadors, having added Kanye West, Pharrell, and Beyoncé — just to name a few — to the Three Stripes team during his tenure.

Also, we continue our discussion surrounding Walter Van Beirendonck’s criticism of Virgil Abloh, which is hypocritical at best. The episode comes to a close as we segue from Neymar’s potential deal with PUMA to ask our listeners what sportswear brand they would want to be sponsored by.

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