<p>James O&#39;Brien is the President of Custom, which is Digiday&#39;s in-house content agency. In this episode, James talks about how brands can glean value through custom content and the role that audio plays in their brand mix.</p>

Email is the Homepage of Today

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies.The Drip: Caffeinate Your Campaigns.