Today I&#39;m joined by Jared Merrell. Jared is a Managing Director at Optimum Sports, which is a sports marketing agency that&#39;s part of the Omnicom Media Group. In this episode, we talk about how brands can be a part of the sports conversation; what integrated sports content feels like, and how brands outside of the fortune 100 can meaningfully participate with sports sponsorships.

Experiment to Fail

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies.The Drip: Caffeinate Your Campaigns.