Ben Johnson is the Founder and CEO at <a href="https://getspruce.com/" rel="nofollow">Spruce</a>, which is a leading provider of home services to apartment residents. In this episode, we talk about Spruce&#39;s eureka moment, nuances in messaging a services marketplace, and how to best partner with SMBs.

Choreography is Required for Modern Marketing

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies.The Drip: Caffeinate Your Campaigns.