<p>Today I&#39;m joined by Tom Shapiro. Tom is the CEO of Stratabeat, a b2b marketing and branding agency. In this episode, we talk about why you shouldn&#39;t follow best practices; how executive briefings can drive b2b sales, and how your creativity and not your tech or processes is your brand&#39;s secret power.</p><p>You can purchase Tom&#39;s new book <a href="https://www.amazon.com/dp/B09QRNY9M3/" rel="nofollow">here</a>.</p>

Storytelling Trust and Accessibility

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies.The Drip: Caffeinate Your Campaigns.