<p>Today I&#39;m joined by Rebecca Binder. Rebecca is a Senior Managing Director at <a href="https://rfbinder.com/" rel="nofollow">RF Binder</a>. In this episode, we talk about what it means to have an integrated communications plan; how agencies can best procure and roll out new technology, and where communications should live during a brand&#39;s lifecycle.</p>

How to Transfer Trust

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies.The Drip: Caffeinate Your Campaigns.