Craig Smith is the owner of The Big Picture People, a UK based communications agency that creates unique, visual communication tools that share the organization&#39;s big picture with its people.  Learn about The Big Picture People here: <a href="http://www.thebigpicturepeople.co.uk/" rel="nofollow">www.thebigpicturepeople.co.uk</a>

In Culture Building, We're Good at Addition but Not Subtraction

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies.The Drip: Caffeinate Your Campaigns.