Mark Kilens is the VP of Marketing and Community at Drift. In this episode, we talk about mapping content marketing initiatives to revenue goals, marketing as the hub for internal engagement, and L&amp;D as part of the marketing remit.

The Tail of Crisis is a Long One

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies.The Drip: Caffeinate Your Campaigns.