<p>Jon Leiberman is the Vice President of Content, Influencer, and Social at DemandBase. In this episode, we talk about winning strategies for LinkedIn and leveraging internal audiences for both content creation and content feedback.</p>

People Don't Want to be Sold to. They Want to Discover.

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies.The Drip: Caffeinate Your Campaigns.