<p>Derek Cheng is Senior Director of Marketing at Tipalti. In this episode, we talk about account based marketing; the marriage between content marketing and demand gen, and what engagement generation looks like.</p>

Don't Always Jump on the News Opportunity

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies.The Drip: Caffeinate Your Campaigns.