<p>Ross Perich is the Head of Communications at Fivetran and he gives an absolute master class in how to best pitch the media and how to best leverage customer stores. Today&#39;s landscape is very different than just five years ago and Ross really helps to connect the dots.</p>

It is PR's Moment

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies.The Drip: Caffeinate Your Campaigns.