<p>Ginger Shimp is a Senior Director of Marketing at SAP and we discuss how to best build an infinity loop for your brand&#39;s marketing collateral; what a &#34;digital chop shop&#34; is, and what learnings SAP has gleaned from brand podcasting.</p>

Inform. Activate. Engage.

This isn&#39;t another C-Suite, &#34;future of the industry&#34; pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You&#39;ll hear from the individuals driving brand and employee engagement at the hottest startups and the world&#39;s biggest companies.The Drip: Caffeinate Your Campaigns.