Gavin McMahon, CEO of Fast Forward, explains why superior ideas often fail and how the best-told ideas win. Drawing on three decades across engineering, the military, and consulting, he breaks storytelling in business into six practical genres and shows founders how to craft hooks, translate strategy, align culture, and use narrative alongside data and AI.This episode gives founders a concise playbook for turning logic into persuasion: focus on value storytelling, give people agency, prove claims with numbers, and always make the story about the person you need to move.