Show notes
James and Robert are back with another episode of The Double Cleanse - and this week they're tackling the messy world what happens when influencers actually call brands out!But first, the twins dive deep into how AI has infiltrated the beauty industry – from K-beauty brands posting AI videos to receiving ridiculous AI-generated briefs with stage directions for other people.James shares his frustration about finding himself adopting an AI cadence when writing professionally, but here's where it gets messy: a brand actually took James's feedback about their AI videos seriously, deleted them, and responded positively!James and Robert give the inside scoop into what happens behind the scenes when they call out brands directly for their nonsense. They share stories from brands they've "hated on" inviting them to take part in brand campaigns, the work brands have done to win the twins to their side and the times when "balance" is the way everyone wins.The biggest revelation? Brands don't always watch what you say about them – except when they do!Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday!Follow The Double CleanseInstagram: @thedoublecleansepodcastTikTok: @thedoublecleanseYouTube: @thedoublecleanseLearn more about your ad choices. Visit megaphone.fm/adchoices