This week I talk with Paul Julch of Urbanite Suburbanite. Paul is a personal wardrobe consultant who has leveraged his background in retail to develop a business that brings out the best in his clients, giving them confidence in their fit and style. As someone who works closely with retail, but isn't a retailer, Paul's insights into the retail business are direct and honest. He shares what he loves and hates about both online and brick-and-mortar shopping, with an eye to new developments and old-world service.