Davis Smith was one of the first social entrepreneurs that took a chance on us, and joined in for an interview!  He has a tremendous story and a heart for serving people all over the world through his company Cotopaxi, and out door gear company that builds a one-for-one model into its business plan.  This model is becoming critical as cause based businesses spring up around the world, and we'll chat about it a ton this week!

In Davis's case, one-for-one works essentially like this: each product sold has a unique story.  For example, purchasing a water bottle leads directly to support of charity:water - so this means that as a consumer, I understand exactly how my purchase is supporting someone, and that story fits with what I bought. 

This is the power of the one-for-one model, and it's a tremendous shift from typical corporate philanthropy, which saw companies doanting to a variety of cau