When you start any business you need to think about how you can get it off the ground. 

Ultimately, that starts with "how can you generate customers or clients" and of course marketing plays a big part in doing this.

That's why this weeks podcast is with a marketing expert in the shape of Dani Peleva the Founder & CEO of Franchise Fame. In this week's episode we go through the various aspects of marketing that franchisees and franchisors need to consider and budget for.

We also chat about:

- Ensuring you have a local marketing plan

- How franchisors support franchisees with marketing

- The difference between starting a business on your own and buying a franchise license

- The biggest challenge a franchisee will face

- Dani's book "Franchise Fame" and the 5 F's of franchise marketing. Here's a preview - https://getthebook.franchisefame.com/#preorder

- Successful marketing avenues for franchisees

You can find Dani on LinkedIn here - https://www.linkedin.com/in/dani-peleva/ and his business Franchise Fame here - https://franchisefame.com/

Thanks for listening and if you enjoyed this episode, don't forget to hit the subscribe button for the latest episodes!

For more insights into the franchising world check out The Franchised at - www.thefranchised.com

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This episode was powered by Cymphony.

Cymphony is a premium communications provider with services available to you that include a telephone answering service, managed live chat, and virtual personal assistants with your customer relationship building at its heart.

Visit www.cymphony.co.uk/disenfranchised to find out more about Cymphony and the services they offer to franchised businesses.