Start with "Why"

Why does the business exist?

Why do they operate in this way?

Why did they franchise?

By doing this you can learn whether a business or brand aligns with your own values. 

It's vitally important if you're considering investing your own money into a franchise license. That's why learning Founder's stories should be an essential step you should conduct in your research while doing due diligence on a franchised brand.

We talk about this more with Simon Bartholomew, Franchise Director of Oscar Pet Foods & Non-Exec Director for the British Franchise Association, in the latest episode of #TheDisenfranchised. 

We also discuss:

• How even large franchised brands are full of local people giving back to the local community
• The difference between brands in the same sector
• Honest label policies
• The BFA accreditation and what it means in your franchise research
• Where franchisors make money
• Responsibilities between franchisor and franchisees

You can find Simon on LinkedIn - https://www.linkedin.com/in/simon-bartholomew-qfp-563aa614/

Thanks for listening and if you enjoyed this episode, don't forget to hit the subscribe button for the latest episodes!

For more insights into the franchising world check out The Franchised at - www.thefranchised.com

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