This week on The Digital Life, we explore the difficulties of establishing an AI code of ethics. There's already ample evidence that artificial intelligence can exacerbate existing system bias if left unchecked. And, a set of design ethics guiding AI development may be far in the future, as the difficulty of defining an applicable rule set, and the subjective nature of ethics itself, makes the task extremely difficult. However, such arguments over AI ethics often emphasize top-down efforts rather than bottom-up — for instance, auditing AI decision-making from the initial data curation stage and throughout the process. In this view, AI design and development is not a purely technical practice, but instead incorporates cultural aspects, similar to teaching children right and wrong. Join us as we discuss.