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The most important change in search is not a new ranking factor. It’s the disappearance of the click. We’re watching Google evolve from a place you visit into an agent manager that works on your behalf, breaking a single query into many behind-the-scenes actions. That shift turns the classic search results page into a relic and replaces “browse and compare” with delegation. When AI agents can persist, coordinate tools, and finish multi-step tasks while you’re away, the web stops feeling like...

