In this episode of The Digital Executive Podcast, Brian Thomas sits down with Mike Lucas, co-founder of North Performance, to explore the growing world of performance longevity. Mike shares how decades of surfing, snowboarding, injuries, and recovery led him to build a science-backed wellness brand designed to help active people perform at their best for longer. He discusses simplifying daily supplementation, combining clinical expertise with elite athlete insights, and how wearables, diagnostics, and personalized nutrition could shape the future of recovery and healthy aging.If you liked what you heard today, please leave us a review - Apple or Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices