In this episode of The Digital Executive Podcast, host Brian Thomas sits down with Ryan Horst, CEO of Altcoin Pro, to explore how his background in sales, psychology, and business coaching shaped a unique approach to crypto education. Ryan shares his firsthand experience surviving the 2017 altcoin bull run and the humbling losses that followed, and how those lessons drove him to build a system for repeatable investing results. He breaks down the most common psychological traps crypto investors fall into — from emotional attachment to single coins to the illusion of diversification — and explains why the rules of the game have fundamentally changed now that there are hundreds of thousands of tokens competing for capital. Ryan also demystifies decentralized finance, walking listeners through how liquidity pools work, why sovereign custody of your crypto matters, and how everyday investors can earn passive yield the same way institutional market makers always have. The conversation closes with a forward-looking take on what separates investors who will build real wealth in the next bull cycle from those who will get left behind: deep market understanding, the ability to spot gaps before the crowd does, and the discipline to leave emotion out of it.If you liked what you heard today, please leave us a review - Apple or Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices