Kate reviews the week's digital news including the discussions around Facebook's miscalculation of average video viewing time, Facebook's launch of a new events app and marketplace, Twitter video, Pinterest promoted video, Snap Inc's potential IPO and Made By Google's launch.

She ends the show with a look at some brand campaigns and tactical activity on social media including Emirates upgrading a YouTube influencer to First Class and benefiting from 20m video views!  She also reviews some of the developments in sports broadcasting on social platforms and in Virtual Reality.

All the content covered in the podcast can be found on the companion page here http://katehamer.com/the-digital-download-podcast/episode-16/

Let Kate know what you think on Twitter @KateHamerLtd or by email to kate@katehamer.com

Episode 17 - Digital News & Thoughts on Retargeting

The Digital Download is a Kate Hamer Ltd production. This weekly podcast will give you the lowdown on all the latest news in digital from changes to Social Media platforms to the things you need to know about Google search. Kate saves you time by distilling the week's news into 30 minutes.  A must listen for marketeers and business people who want to keep up to date.