Show notes
This episode is about the financial impact of creativity to an organization. What is the ROI in creativity and innovation? Does it matter if employees are creative? Is it worth investing in training to help people be more creative? Learn the five levels of employee creativity, the financial impact they have on the organization, and why creativity training is worth the investment.What You’ll Learn* Five levels of employee creativity and the financial impact they have* Why creativity training is well worth the investment* Examples of companies who saw huge returns after creativity training. The Deliberate Creative™ Training is designed to provide the creativity skills employees need to move to a higher level of creativity. An in-depth training can move employees up a level and over time they can become amazing assets to the organization’s innovative approach resulting in thousands of dollars of increased revenue or decreased expenditures.“Creativity is both a skill and a process.” – @AmyClimerClick To TweetResources* Episode 78 with Roger Firestien* Epstein, R., Schmidt, S., & Warfel, R. (2008). Measuring and Training Creativity Competencies: Validation of a New Test. Creativity Research Journal, 20(1), 7-12.* The Deliberate Creative on C-suite Radio* Leave a review on iTunesTranscriptFeel like reading instead of listening? Download the free transcript or read it below. Enjoy!Transcript for Episode #092: What is the Return on Investment in Creativity?Amy Climer: Welcome to The Deliberate Creative Podcast Episode 92. In today’s episode, I talk about the financial impact of creativity to an organization. This topic comes from a listener who asked what the ROI or the Return on Investment of creativity might be. How does it affect an organization if employees are more creative? Is it worth investing in training to help people be more creativity? I would say yes, and let me explain why.I developed a model to help explain the impact that comes from being creative, particularly from deliberate creativity. Before we get into that, let me clarify something about creativity. If you are a regular listener to this podcast, you probably already know this, but let me just make sure it is crystal clear. Creativity is both a skill and a process. It is not an inherent trait or an inborn talent that we come out of the womb with. This is a process that can be learned and developed with training and practice, and we build skills to be better at implementing that process and be more creative together. When individuals and teams use a deliberate creative process, they actually develop the ability to innovate on demand. This means that they could help increase revenue or decrease expenses for an organization. Companies have seen annual changes in the millions of dollars based on new ideas and new innovations that have come from employees. It requires being intentional and being deliberate in order to get there. When I say deliberate, what I mean is that you are deliberating using a creative process. Five Levels of Employee Creativity and Their Financial Impact [Let me talk about this model,

