Show notes
Creativity matters. It makes a huge difference in so many ways. This episode focuses on 3 reasons why creativity is important. Use this information to get your team or organization excited about applying creativity to the work you all do together. The impacts can be amazing!
What You’ll Learn
* 3 reasons why creativity matters for businesses, organizations, schools, and families
* The details of huge economic gain that organizations have achieved from applying Creative Problem Solving, TRIZ, and other creative processes.
Resources
* Birdi, K., Leach, D., & Wissam, M. (2012). Evaluating the impact of TRIZ creativity training: An organizational field study. R & D Management, 42(4), 315-326.
*
Epstein, R., Schmidt, S., & Warfel, R. (2008). Measuring and training creativity competencies: Validation of a new test. Creativity Research Journal, 20(1), 7-12.
*
Firestien, R. L. (1996). Leading on the creative edge: Gaining competitive advantage through the power of creative problem solving. Colorado Springs, CO: Pinon Press.
*
IBM 2010 Global CEO Study: Creativity Selected as Most Crucial Factor for Future Success
* Pressfield, S. (2002). The War of Art. – great book!
Transcript
Feel like reading instead of listening? Download the free PDF transcript or read it below. Enjoy!
Transcript for Episode #041: 3 Reasons Why Creativity Matters
Amy Climer: Hello Deliberate Creatives. How are you? Welcome to The Deliberate Creative Podcast Episode 41. Today’s episode is about why creativity matters. This is really a topic that I should have probably talked about much earlier in the progression. When I look back at the 40 episodes that I have already shared with you, I realize I was making a lot of assumptions that you all understood why creativity matters. And probably most of you already do, that is why you are listening to this podcast. But it also made me realize that I am so immersed in creativity that it did not even occur to me to talk about why it is important. I mean, every single day I am talking about creativity, writing about it, thinking about it. I am working with clients to help them be more creative, I am teaching people how to be more creative, I am completely immersed in this world of creativity.
So I guess it would be like talking to a fish about water. They are like, “Well, what do you mean? Of course water is important.” So of course I would say, “Well, what do you mean? Of course creativity is important,” but that is not really fair because I am so immersed in it and you may or may not be. So I am going to share with you some research and information that shows how important creativity is and how impactful it can be.
Some of you who are on my email list might remember that about a year ago I sent a survey out to you all, and I asked you what is it you wanted to know about creativity in teams. And several of you responded and said, “How do I get my boss or my supervisor to be more open to creativity? How do I help my organization realize that creativity is important?” So I am going to share with you some research today that will show how impactful creativity can be, and it might be something you want to share with your super...
What You’ll Learn
* 3 reasons why creativity matters for businesses, organizations, schools, and families
* The details of huge economic gain that organizations have achieved from applying Creative Problem Solving, TRIZ, and other creative processes.
Resources
* Birdi, K., Leach, D., & Wissam, M. (2012). Evaluating the impact of TRIZ creativity training: An organizational field study. R & D Management, 42(4), 315-326.
*
Epstein, R., Schmidt, S., & Warfel, R. (2008). Measuring and training creativity competencies: Validation of a new test. Creativity Research Journal, 20(1), 7-12.
*
Firestien, R. L. (1996). Leading on the creative edge: Gaining competitive advantage through the power of creative problem solving. Colorado Springs, CO: Pinon Press.
*
IBM 2010 Global CEO Study: Creativity Selected as Most Crucial Factor for Future Success
* Pressfield, S. (2002). The War of Art. – great book!
Transcript
Feel like reading instead of listening? Download the free PDF transcript or read it below. Enjoy!
Transcript for Episode #041: 3 Reasons Why Creativity Matters
Amy Climer: Hello Deliberate Creatives. How are you? Welcome to The Deliberate Creative Podcast Episode 41. Today’s episode is about why creativity matters. This is really a topic that I should have probably talked about much earlier in the progression. When I look back at the 40 episodes that I have already shared with you, I realize I was making a lot of assumptions that you all understood why creativity matters. And probably most of you already do, that is why you are listening to this podcast. But it also made me realize that I am so immersed in creativity that it did not even occur to me to talk about why it is important. I mean, every single day I am talking about creativity, writing about it, thinking about it. I am working with clients to help them be more creative, I am teaching people how to be more creative, I am completely immersed in this world of creativity.
So I guess it would be like talking to a fish about water. They are like, “Well, what do you mean? Of course water is important.” So of course I would say, “Well, what do you mean? Of course creativity is important,” but that is not really fair because I am so immersed in it and you may or may not be. So I am going to share with you some research and information that shows how important creativity is and how impactful it can be.
Some of you who are on my email list might remember that about a year ago I sent a survey out to you all, and I asked you what is it you wanted to know about creativity in teams. And several of you responded and said, “How do I get my boss or my supervisor to be more open to creativity? How do I help my organization realize that creativity is important?” So I am going to share with you some research today that will show how impactful creativity can be, and it might be something you want to share with your super...