The DEJ Show
The DEJ Show
The DEJ Show
9 Ideas to Jumpstart Your Personal Brand Online
16 minutes Posted Nov 4, 2018 at 12:00 am.
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Today's topic is '9 Ideas to Jumpstart Your Personal Brand Online' and the tools I talked about are listed with the tips:
Create a branded background for your Twitter, Facebook and LinkedIn account and make sure each account has the same look and feel.  Check out the Canva.com tool I mentioned to help create the images you need.
Get your LinkedIn profile up to 100 percent complete. 
Join Help A Reporter Out (it's free) and make it a daily habit to scan for journalists looking for someone to interview and quote with your expertise.
Create a short 7-12 minute single audio-cast episode of a topic you are an expert in and give it away on your website. 
Make a short two-minute video of yourself talking about your business, your expertise and what you offer.  Use your mobile phone to record the video. 
Write a very short (30 pages or less) e-book or white paper that provides valuable information. Offer it for free on your website or blog.
Create a SlideShare presentation on a specific "how-to" topic and post it on your LinkedIn profile and/or website.
Start using basic mobile marketing by integrating QR codes into your blog, business card and e-books that link to your digital assets that you have created.
Create a list of associations and trade organizations in your field, and contact them about leading a webinar (for free) on a topic of interest to their members.
Here are the tools I mentioned in the episode:
Canva.com - this is the image editing tool you can use for free to create your brand across your social media accounts (http://www.canva.com)
Zoom.us - this is the tool I use for online meetings and webinars (http://www.zoom.us)
Slideshare.net - this is a tool you can use to create PowerPoints that you can link to from your profiles and/or online profiles (www.slideshare.net)
QR Code Generator - this is a tool you can use to create a QR code for linking to your digital assets (https://webqr.com/create.html)
 
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