W.I.I.F.M. "What's In It For Me?"It's the one question that every prospect, customer, and consumer asks before making a purchase, right? True, but that's not all. Honestly, the value proposition almost always boils down to how your product or service saves time, money, or solves a problem. That said, the marketing has to go... deeper! When we're talking about selling in a saturated market or one where the competition is already well established, how do you break-in? Tune in to find out! Grab a pen and notebook folks, it's about to get deep!Check out Ranko (one of the case studies mentioned in today's show) at https://rankoeq.comMusic by bensound.comIntro by Stevezarro.comThe Deep Gripping Reality podcast is brought to you by Adelmund Digital Strategies and www.amarketingstrategy.com--- Send in a voice message: https://anchor.fm/tdgr/messageSupport this podcast: https://anchor.fm/tdgr/support