The Dealer Playbook
The Dealer Playbook
Michael Cirillo
“Put This To Work” - The Secret Weapon Your Competitors Don’t Know About | Michael Cirillo, CEO at FlexDealer
25 minutes Posted Aug 25, 2026 at 9:30 am.
Most dealerships want more visibility.The interesting question is whether they’re fully using the visibility they already have.In this episode, Michael Cirillo breaks down an overlooked opportunity inside Google Business Profile and how dealerships can use it to get in front of more high-intent local car shoppers.Google Business Profile is already helping shoppers find the store, read reviews, visit the website, call, get directions, and make purchase decisions. Michael’s point is simple: if shoppers are already moving through that channel, there are practical ways to make the experience work harder for the dealership.Michael uses Strosnider Chevrolet as a real-world example and walks through a simple execution anyone at the store can understand.The practical takeaway is straightforward:Before adding another tool, another platform, or another process, make sure you’re getting everything you can from what your dealership already has.Timestamps
Coming Up
Flex Dealer Plug
Napoleon Quote
Why GBP Wins
Social Reality Check
Reviews Matter
Updates Section Hack
Repurpose Everywhere
Do It Today
Wrap Up
0:00
25:22
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Show notes
Most dealerships want more visibility.The interesting question is whether they’re fully using the visibility they already have.In this episode, Michael Cirillo breaks down an overlooked opportunity inside Google Business Profile and how dealerships can use it to get in front of more high-intent local car shoppers.Google Business Profile is already helping shoppers find the store, read reviews, visit the website, call, get directions, and make purchase decisions. Michael’s point is simple: if shoppers are already moving through that channel, there are practical ways to make the experience work harder for the dealership.Michael uses Strosnider Chevrolet as a real-world example and walks through a simple execution anyone at the store can understand.The practical takeaway is straightforward:Before adding another tool, another platform, or another process, make sure you’re getting everything you can from what your dealership already has.Timestamps(00:00) Coming Up(00:53) Flex Dealer Plug(04:42) Napoleon Quote(05:17) Why GBP Wins(09:09) Social Reality Check(13:22) Reviews Matter(14:28) Updates Section Hack(19:22) Repurpose Everywhere(22:55) Do It Today(23:44) Wrap Up(24:20) Final Thanks