Arjun Kapur is the Managing Partner and Founder of Forecast Labs, a one-of-a-kind venture group - part of Comcast NBCUniversal - that earns equity into its investments by driving paid customer acquisition via TV advertising. Prior to launching Forecast Labs, Arjun helped build some of the most prominent NYC startups like Aaptiv, HelloFresh, Tictail, Shutterstock, Squarespace, and Ladders. He's also served as an advisor to Chewy, Calm, and Ollie.In this episode of The Deal, Arjun discusses how Forecast Labs analyzes potential investments (the fund invests in consumer businesses from seed to Series D). He also provides practical, insightful advice on how startups can build cross-functional teams that align goals, promoting a culture of shared ownership and customer-centric focus. This is a must-listen for any founders scaling and structuring a growing startup.