Show notes
What can physical therapists learn from a 255-million-view street basketball video?Dave Kittle, Jimmy McKay and Tony Maritato break down viral-content psychology, AI-assisted PT content, simple hooks, promised payoffs, recruiting, pricing, and why PT owners often overcomplicate ideas that should be simple.EPISODE BREAKDOWN[00:00] The Crash[01:06] AI Pool Compression Idea[01:56] Rapid Safety Content Ideas[02:29] Simple Ideas Win[03:37] Steal And Remix Content[04:19] Pre Sell Before Building[05:12] Human Are The Bottleneck[06:45] Boosting Posts For Resumes[08:22] Relocation Offer And Retention[09:18] New Role At Prompt[11:36] 255 Million View Reel[13:41] Why People Watch To The End[15:13] Apply Viral Tricks To PT[17:55] Youth Theater Fundraising[19:57] Mailbox Pricing And Value[23:50] Sick Calls And Coverage Systems[30:35] Parting ShotPTs:What piece of content outside of healthcare have you seen recently and thought:“I could make a PT version of that”?Drop the format below—not the exact copy.And bonus question:Would you watch a knee-replacement video longer if it started with:“82° today. Can we hit 90° before the end of this session?”-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.