Creative + AI examples from B2B marketers from The Dave Gerhardt Show (from Exit Five)

The Dave Gerhardt Show (from Exit Five)

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Creative + AI examples from B2B marketers

51 minutes Posted Apr 9, 2026 at 8:00 am.

- Introduction

- Building a full brand video in one day with AI

- How ElevenLabs' voice marketplace works

- Building a Claude skill so your whole org can self-serve on-brand design

- Why the real AI unlock isn't external content, it's internal

- How Liz went from traditional CMO to AI-first

- How a creative director cut video production time by two weeks with AI

- What AI actually changes about the creative director role

- How a global brand team uses AI for scripts, voiceovers, localization, and B-roll

- Using voice cloning and dubbing for global content localization

- What role do you hire for AI video production?

- How do you deal with inconsistent AI design output?

- Is AI creative worth the cost?

- Using Claude as a research assistant, not a ghostwriter

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#345 | Luke (Head of Growth & Marketing, ElevenLabs), Liz (CMO, Brain Labs), Vicente (Creative Director, Bitly), and Carter (Global Brand Team, UiPath) join this Exit Five Live session to show how they're actually using AI to do creative work. Luke breaks down how his team built a full brand video with one person in one day using voice cloning, image models, and AI video tools. Liz shows the Claude skill her team built so anyone in the org can self-serve on-brand design without going through a designer. Vicente walks through how Bitly cut video production time by two weeks using AI. And Carter shares how he's leading a video initiative that's changing the way a global brand team operates. If you're tired of AI hype and want a look at what people are actually doing, this one's for you.

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