Show notes
Evaluating a company’s go-to-market data is one way potential investors de-risk an investment and gain confidence when they perform due diligence. They want to understand the current state of the go-to-market engine and its capacity to support near-term growth. In this 10-minute episode, Scott Stouffer, CEO and Co-Founder of scaleMatters discusses more about the importance of go-to-market data and its impact on company growth and potential valuation. The metrics that investors look for when evaluating a company (0:45)Why missing or poor quality go-to-market data adds perceived risk for investors (3:25)The type of data early-stage and growth-stage companies should start tracking to maximize their growth (5:34)