For any startup looking towards their series A or B funding rounds, realistic financial forecasts are a must. In addition to that, the companies that find success infuse their go-to-market strategies with funnel principles.

In this episode, Arthur Nobel , Principal at Knight Capital, explains how startups should approach financial forecasting, how a funnel mindset is what you need to succeed, and how a VC evaluates key go-to-market indicators.

We discuss:

-The danger of spreadsheet sales

-Considerations for financial forecasting

-The importance of having a funnel mindset

-How to apply funnel principles to larger ACV Enterprise environments

-Go-to-market fit indicators that series A/B VCs look for before investing

Have an idea for a guest or show topic? Email me at [email protected]. 

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