Part of a CEO’s job includes being an evangelist for CRM. They need to provide a clear vision for how every department benefits from implementing a CRM and keeping it up-to-date with customer information.

In this episode, Tom Hui , Founder and CEO of HSTpathways , shares some of the tactics he has used to drive adoption of CRM processes and how accurate data has helped him make good business decisions.

We discuss:

-Being an evangelist for CRM

-Strategies to drive CRM adoption

-Making good decisions from data

-Working with inaccurate or deteriorated data sets

Have an idea for a guest or show topic? Email me at [email protected].

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