Go-to-market analysts have a unique vantage point from which they can understand how all the dots connect within a business. They’re part of a centralized team — a single source of truth for business analytics — but they completely focus on go-to-market objectives.

In this episode, I interview Alex Rosenbower, Senior Go-to-Market Analyst at Pendo, about why his company created the go-to-market analyst position.

We discuss:

• The daily responsibilities of a go-to-market analyst
• Hiring your first analyst
• Building data model and data governance
• When native data models fail in your CRM
  

Have an idea for a guest or show topic? Email me at [email protected].

Hear more go-to-market excellence by subscribing in Apple Podcasts, Spotify, or wherever you listen to podcasts.

Listening on a desktop & can’t see the links? Just search for Go-to-Market Excellence in your favorite podcast player.