Farah Ali, VP of Technology Growth Strategy at Electronic Arts, is responsible for creating world-class, immersive player experiences for 500 million global users. In this episode, Farah explains how her team uses petabytes of data to build a more competitive gaming experience. She shares how data drives personalization at scale, improves game quality, creates new worlds, and cultivates realism.Watch the video version of The Data Economy at <a href="https://redis.com/thedataeconomy" rel="noopener noreferrer" target="_blank">redis.com/thedataeconomy</a>Produced by Eric Johnson from <a href="https://my.captivate.fm/Lightningpod.fm" rel="noopener noreferrer" target="_blank">Lightningpod.fm</a>

Using Real-Time Data to Accelerate Digital Innovation

The world has changed drastically in the last two years and businesses have to change with it. The need to move to the cloud, create digital experiences, and operate in real-time is more prescient than ever.

The Data Economy is a podcast about leaders, like you, who use data to meet these new challenges. Michael Krigsman, Industry Analyst and Publisher of CXOTalk, sits down with executives at companies like Splunk, HP, UPS, Siemens, and EA to find out how they leverage data to power real-time experiences and create value in our modern economy. Listen to get a first-hand look into their business approach and learn how they use data to improve customer experience, increase business value, and stay at the forefront of the digital revolution.

You can watch the video version of each episode on redis.com/thedataeconomy.

If you’d like to learn more about data strategies and technologies your peers are leveraging, visit redis.com/business.