<p>Alex Southworth, VP and Business Segment Manager for Digital Marketing at Dun &amp; Bradstreet, joined Adam and Mark in the Data Basement to chat about marketing software and strategy. Alex is our first guest from the mothership (NetWise parent company).</p>
<p>Alex leads a digital marketing practice at DnB, so he also owns the business unit. He joined DnB through acquisition while at a company called Orb Intelligence. However, Alex is also a recovering consultant. He spent 20 years in B2B sales and marketing consulting before moving over to the data side. Enjoy his perspective on selling data for digital marketing solutions.</p>

--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/datadriven/message

Liberating Your First-Party Data Ft. Cory Munchbach

"The podcast for the modern marketer."

Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data.

If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you. 

Come hang out for an hour in the data basement!