Hey, everybody! Welcome back for another hang in The Data Basement. This week, we’re joined by Laura Jones. Laura is Chief Strategy Officer for BAV Group, VMLY&R’s brand analytics practice and the leading authority on data-driven branding. Her mission is to fuel creativity with data using the world’s largest and longest-running study on brands. She’s proud to have inspired many successful and award-winning creative campaigns across nearly every major industry category. Laura is also leading the transformation effort for BAV across WPP and partnering with Chief Product Officers and Chief Technology Officers to architect and connect data sources across the ecosystem.

Show Notes & Transcript: https://www.netwisedata.com/think-of-brands-as-living-organisms-ft-laura-jones/

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