This week <a href="https://www.linkedin.com/in/chelsea-dishman-76ab9a1a/" target="_blank">Chelsea Dishman</a> and <a href="https://www.linkedin.com/in/kevin-haberstick-8395b8125/" target="_blank">Kevin Haberstick</a>, Enterprise Account Executives from Segment and Twilio, joined Adam and Mark in the Data Basement to chat about CDPs, engaging customers strategically, and cookies. Since Chelsea was originally from the Segment side of the acquisition by Twilio, the group talked about the trials and tribulations of smaller companies being acquired by a significantly larger one. Here are some highlights:
Show Notes &amp; Transcript:&nbsp;<a href="https://www.netwisedata.com/engage-customers-strategically-using-a-cdp/">https://www.netwisedata.com/engage-customers-strategically-using-a-cdp/</a>
Sign up for the Data-Driven Marketer <a href="https://www.netwisedata.com/data-driven/#newsletter" rel="ugc noopener noreferrer" target="_blank">Newsletter</a>
Come hang out in the <a href="https://join.slack.com/t/thedatabasement/shared_invite/zt-zztq6tv6-8lH4EZxQbxJipaC4LtU_Dw" rel="ugc noopener noreferrer" target="_blank">Data Basement on Slack</a>
More NetWise:&nbsp;<a href="https://twitter.com/datadrivenpod" rel="ugc noopener noreferrer" target="_blank">Twitter</a>&nbsp;|&nbsp;<a href="https://www.linkedin.com/showcase/the-data-driven-marketer" rel="ugc noopener noreferrer" target="_blank">Linkedin</a>&nbsp;|&nbsp;<a href="https://netwisedata.com/" rel="ugc noopener noreferrer" target="_blank">Web</a>&nbsp;I&nbsp;<a href="https://www.netwisedata.com/blog" rel="ugc noopener noreferrer" target="_blank">Blog+Newsletter</a> | <a href="https://www.tiktok.com/@datadrivenmarketer" rel="ugc noopener noreferrer" target="_blank">TikTok</a>

--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/datadriven/message

The Great Shift in B2B Marketing Ft. Doug Kessler

"The podcast for the modern marketer."

Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data.

If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you. 

Come hang out for an hour in the data basement!