In this week’s data-driven marketing news: Americans choose gaming over streaming, more privacy rules in California, companies hide IP addresses, VOX launched an SSP, Meta tries to rebrand contextual advertising.

Links:

• Americans Spend More On Gaming Than Streaming -- Or Health And Fitness
• New Platform Lets Game Creators Monetize With Non-Disruptive Ads
• California Agency Proposes Broad Privacy Rules
• Google's Ad-Tech Stack Faces Antitrust Scrutiny From All Sides
• Tech companies are taking steps to hide IP addresses from advertisers
• ‘Masters of our domain’: Vox Media launches its own SSP
• A Long-Awaited Defense Against Data Leaks May Have Just Arrived
• Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns
• Financial Impact Of Apple IDFA On Four Companies Greater Than First Estimated

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