The Data Arena explores, demystifies and celebrates the world of data. In each episode we zoom into to a fragment of this world that amazes us. We analyze how the data was used, how tipping points were unearthed to enhance and improve performance and hopefully inspire and excite you to join us in this arena of data.

Could you win a race using data?Maarten Verschuere interviews Fran Bambust, a 55 year old data analysts who is also a diehard Zwift e-cycling fan, and who used her professional tools to take on pro level competitors in a stage race. She analysed her...