The Adidas story is the story of an amazing man by the name of Adolf (Adi) Dassler – a man who revolutionised sports from World War I, through Nazi Germany and into the post-war world. He was the Michaelangelo of sports shoes. His equally amazing wife, Käthe, in an incredible story, saved the Adidas factory at the

end of World War II from being flattened by the Allies, then Adi and Käthe transformed the business into the top international brand of sports shoes. You have to love their story.

Tag words: Herzogenaurach; Bavaria; Germany; Adi Dassler; Rudolf Dassler; Karl Zech; Josef Sepp Erhardt; Gebrüder Dassler Sportschuhfabrik; Lina Radke; Josef Waitzer; Jesse Owens; Baldur von Shirach; Hitler; Panzershreck; Adidas; Puma; Uwe Seeler; Cassius Clay; Joe Frazier; 1954

World Cup;