Innovation may provide individual firms with a competitive advantage, but it also can be a rising tide that lifts all boats. For financial-messaging cooperative SWIFT, the answer is the latter. In Episode 2, The Daly Podcast and Kosta Peric, the head of Innotribe at SWIFT, discuss the ongoing SWIFT initiatives designed to introduce various industry-wide innovations to the financial industry from creating a financial app stores to highlighting promising financial-tech startups to SWIFT members.