The Daily Decision
The Daily Decision
Michael Chabot
Brian Ahearn - The Psychology of Persuasion
1 hour 7 minutes Posted Jul 4, 2020 at 1:46 am.
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Brian Ahearn, CMCT, is the Chief Influence Officer at Influence PEOPLE. He is also the Director of Learning with State Auto Insurance. Brian’s areas of expertise include sales, customer service, leadership, and business coaching with an emphasis on applying the science of influence in everyday situations. He is one of only 20 individuals in the world who currently hold the CMCT designation. This specialization in the psychology of persuasion was earned directly from Dr. Robert B. Cialdini – the recognized authority on the science of ethical persuasion.

Brian’s blog, Influence PEOPLE, is followed by readers in more than 200 countries and made the Online Psychology Degree Guide Top 30 Psychology Blogs of 2012. He was named one of The Top 100 Influencer's of 2016 by Science of Digital Marketing.

Brian authored the LinkedIn course Persuasive Selling and has been cited in The small BIGYes! 50 Scientifically Proven Ways to Be Persuasive, and Introducing Persuasion: A Practical Guide.