We’re taking a quick break from our Modern Marketing Plan series to talk about a fascinating article I recently read: “The Blandscape of B2B Marketing Content Needs a Bit of Emotion,” written by Ardath Albee. It’s an insightful look at ways to address the complexity of B2B selling, and more than worthy of a Unified-CXM episode. 

You can take a look at Ardath Albee’s article here:

https://customerthink.com/the-blandscape-of-b2b-marketing-content-needs-a-bit-of-emotion/