Selling has always been about relationships. But on social media, this concept is generally ignored. Twitter, LinkedIn, and Facebook become the equivalent of the non-stick pan guy at the state fair, making as much noise as possible to get attention. On today’s episode, Dennis Mathew and I talk about how to create genuine, authentic social selling relationships that will benefit your customers — and you.

Dennis Mathew is a social media and marketing consultant. Find him at:  https://theclassicpartnership.com