One of the greatest gifts management can give to a team is the gift of consistency. The team needs to know what you want to see, and how you want to see it. P&G, the world’s largest consumer goods company, has mastered this principle through a recommendation culture.

At P&G, they make decisions using a formal recommendation. It’s not a form. It’s a way of thinking. And we explore it today on the CXM Experience.

Read my blog, and see a recommendation template here:

https://www.copernicanshift.com/building-a-recommendation-culture-how-to-write-a-pg-reco/