Understanding how your customers actually engage with you is too often undervalued. Generally, we build a process and assume it’s working. Meanwhile, our customers are having little (or big) issues that hurt the overall experience. Finding these broken flows is critical to happy customers. 

And, if you’re selling B2B solutions, helping your prospects identify these broken flows can put you on a path to success. It’s called Experience Selling, and it’s an idea whose time has come.