Another batch of Super Bowl ads, this time focusing on some that really delivered the goods, including Frito-Lay, Chipotle, M&M’s, and WeatherTech. Plus, a quick look at the rather surprising lack of second-screen, online engagement, and what brands could have done to be more conversational.

For more Sprinklr Super Bowl ad analysis, go here:https://blog.sprinklr.com/talked-super-bowl-ads-sprinklr-insights/