The Copernican Shift
The Copernican Shift
Grad Conn
How Too Many Choices Can Hurt Your Customer Experience
15 minutes Posted Dec 10, 2020 at 4:30 pm.
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Overchoice (a term originally coined by Alvin Toffler) describes the scenario where people have a difficult time making a decision when faced with too many options. I recently experienced this phenomenon firsthand when buying a new couch that offered, essentially, an infinite number of choices. In today’s episode we’ll talk about choice constriction, online/offline experience synchronization, and the benefits of faux fur. It’s a Lovesac fest.